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  4. Zaptec builds local team in Finland

Zaptec builds local team in Finland

Zaptec has had a presence in Finland for several years. Now, with three employees based in the country, the company is taking a new step in developing the Finnish market.

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Tags:
  • Inside Zaptec
Date:
24.09.26
Read time:
4 minutes
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Finland has been part of Zaptec's European story for some time. Until now, the market has been managed through the Global Sales organisation, working with established local partners. That is now changing. 

Zaptec has hired one Business Development Manager, one Key Account Manager and one Client Advisor, giving the company its first local team in Finland. 

The decision comes as the Finnish EV charging market continues to develop and demand for charging solutions grows. For Zaptec, the market has reached a point where having people on the ground makes sense. 

EV adoption is gaining real momentum, and there is a clear appetite in the market for smart, scalable charging solutions that are easy to install, reliable to use, and built for the future. Zaptec already has strong partners and a growing presence in Finland, so establishing a local team is a natural next step. It allows us to be closer to our partners, customers, and installers, to support them faster, and to build demand in a way that is long-term and sustainable. Finland is an important market for Zaptec, and I’m genuinely looking forward to building this together with our partners, customers, and the wider Zaptec team   

John Wastring, Country Manager Sweden and Finland
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Building on what is already there

Zaptec is not entering an entirely new market. The company already has established partners in Finland and has built relationships in the market over the past few years. Working through Global Sales made sense while Zaptec was establishing its position. Now, the focus is on developing that position further. 

A local team means being closer to partners and installers, with more opportunities to support them, build relationships and respond to what is happening in the market. 

For Oskari Järviaho, who has joined Zaptec as Business Development Manager, that local presence is already making a difference.

It’s really great that Zaptec is now also in Finland. With a team on the ground, we’ll be even better positioned to help our partners grow and drive demand. And with our own support, we’ll be able to react quickly and serve our partners and installer network efficiently going forward. Having a local team will have a positive impact, and we’re already seeing the buzz that Zaptec’s arrival in Finland has created in the market   

Oskari Järviaho, Business Development Manager
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The new team will work closely with Zaptec's existing partners, while also developing new relationships and opportunities in the Finnish market. 

For Mikko Salo, the ambition is to build on the position Zaptec has established elsewhere in Europe.

Zaptec is already a market leader across Europe, a position built through consistent presence and real partnership. That's exactly the approach we’re bringing to Finland, and our goal is to become the installer's default choice here too   

Mikko Salo, Key Account Manager
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Why Finland, and why now?

Finland is a strong market for electrification, and the need for charging infrastructure is growing alongside the adoption of electric vehicles. 

For Zaptec, there is already clear demand in the market. The company now wants to invest more directly in Finland and be in a better position to support the people and businesses working with EV charging every day. The move is also part of a broader focus on developing markets that are ready for further investment. 

Finland has reached that point. 

The foundations are already in place: established partners, an existing customer and installer network, and a growing market. The new local team gives Zaptec the opportunity to build on all of that from within Finland. 

And for partners and installers, it means there is now someone from Zaptec closer by.