Red Dot Award 2021: Zaptec wins the award for best Brands & Communication Design

-The international recognition helps us in showing the world how the future of EV charging works, says Brand Manager Helga Tjelta Mørk. The entire brand and communication of Zaptec was evaluated after rebranding the brand and communication that was launched the winter of 2021, with Scandinavian Design Group (SDG).

We have never evaluated that many companies and agencies as this year, says the founder and CEO of Red Dot Professor Dr. Peter Zec.

-The recognition represents the quality you have had in the project, he continues.

The prize is known by it’s formal name Red Dot Award: Brand & Communication Design 2021, and it’s celebrated with SDG as well.

- It was highly rewarding to work with such a brave and forward thinking client like Zaptec. They question truths established in the industry making sure that we live in the future, today. We are very proud to have been able to take part in this journey with them. Zaptec is curious, innovative and exploring – this reflects in the new visual identity, says Account Director Nicolas Achard in Scandinavian Design Group.

The Red Dot Design Award is one of the biggest design competitions in the world. In three disciplines, participants submit products, communication projects and brands as well as prototypes and concepts. The distinction “Red Dot” is an internationally recognised seal of excellent design.

- In order to appear as a clearer and more attractive brand in electric car charging, we must change. One of the changes we make is a redesign of the entire profile, says Lasse Hult, CMO at Zaptec.

Read more about the launch at Red Dot.